Founded by French tennis legend René Lacoste, four-time international champion and the word’s best player in 1926-1927, the Lacoste brand draws inspiration from sporting values of high standards, fair play and daring. We pass down these values through the generations and cultivate elegance as a way of being and inventing one’s life.
As a responsible fashion player, we devote ourselves to creating a introducing a new model for sustainable fashion – an innovative, ambitious co-construction approach involving all of our partners. Our model takes into account our overall environmental impact alongside that of our supplies and offers an alternative – durable elegance – which helps the people, the local communities that produce it, and the planet.